Our Team
Zoe Voss Lee ┃ Founding Principal
Zoe is a born and raised New Yorker and spatial data practitioner who founded GROUND3D in 2025 to bridge the gap between institutional resources and the lived expertise of frontline communities. Her expertise lies is in managing complex urban data projects, and her work is driven by a commitment to epistemic justice, ensuring that local knowledge is recognized as a primary and credible form of evidence in formal planning processes.
Zoe has a B.S. in GeoDesign (GIS, public policy, landscape architecture) from the University of Southern California, and is a Master of City Planning candidate at MIT’s Department of Urban Studies and Planning. Her graduate studies focus on building the technical tools and collaborative teams necessary to foster community power through data and community ownership models.
Prior to founding GROUND3D, Zoe was a consultant at Buro Happold, where she led the development of New York City’s first Environmental Justice (EJNYC) Mapping Tool, a project led out of the Mayor’s Office of Climate and Environmental Justice. Her technical portfolio also includes serving as a technical consultant for the development of Los Angeles’ first building performance standard and crafting sustainability strategies for building decarbonization at the organizational and portfolio scale. Most recently, she spent two years as a research assistant at the MIT Leventhal Center for Advanced Urbanism, where she led projects to map climate funding flows and supported the design of culturally attuned tools for documenting community heritage.
As a co-founder of GROUND3D, Zoe now centers her work on reclaiming data as a shared community asset–working to ensure that those most impacted by systemic inequities have the power to design the solutions shaping their own neighborhoods.
Wil Jones ┃ Founding Principal
Wil Jones is a Queens-based urban planner, technologist, and designer focused on advancing economic justice, cultural preservation, and community data sovereignty. Prior to founding Ground3d, Wil worked as a Senior Program Officer at The Rockefeller Foundation, where he managed a $46 million grant portfolio across 70 projects, delivering 38,000 hours of technical assistance to over 7,500 small businesses in historically excluded communities. Their leadership helped generate $184 million in new revenue, mobilize Opportunity Zone investments for equitable development, and support a $4.5 billion pipeline of community-rooted projects. Wil also co-chaired the Foundation’s Diversity, Equity & Inclusion Committee, deepening its commitment to systems change and restorative economics.
A recent graduate of MIT’s Master in City Planning program, while in the program, Wil served as a Research Associate with both the Leventhal Center for Advanced Urbanism and the Civic Data Design Lab, leading the development of People Powered AI: A Generative AI Playbook for Civic Engagement—a guide for ethically and effectively integrating generative AI into participatory planning. Their thesis, Immersive Preservation through 3D Documentation, explored how LiDAR, photogrammetry, and web-based storytelling can sustain cultural memory and reparative spatial justice through a case study of the Gullah Geechee community on Daufuskie Island, South Carolina.
Wil is now the Co-Founder of GROUND3D, a community planning practice that partners with community-based organizations and city agencies to design tools and strategies for confronting socio-environmental challenges through participatory data collection, strategy development, and research.
Collaborators
Maysaa Sati ┃ Principal (Advanced Analytics)
Maysaa Sati is an urban AI researcher and spatial intelligence practitioner specializing in open-source intelligence, remote sensing, and data-driven approaches to conflict, displacement, and climate risk. Her work focuses on transforming fragmented digital and spatial data into decision-ready knowledge for public institutions, and urban planning contexts. She brings experience across academic, multilateral, and grassroots settings, integrating AI systems, geospatial analysis, and architectural thinking to support evidence-based planning and policy in complex and contested environments.
Oussama Oudani ┃ Principal (Urban Strategy)
Oussama is a city planner whose work bridges GIS, urban design, and system architecture to advance evidence-based insights that strengthen urban systems. At the City of Cambridge Arts Council, Oussama designed digital tools including the Public Art Map and real-time dashboards that enhance community access to 280+ cultural assets. At MENTOR National, he coordinated cross-organizational strategy and designed performance tracking systems for 97 strategic metrics. Through Ground3d, he focuses on the creative analytics side of things, blending design with technical standards and data to effectively communicate complexity and ethos to a broad audience.